SMART KPIs: How to Develop Effective Goals for Success (2024)

While some businesses utilise Key Performance Indicator (KPI), but not all of them implement SMART KPIs for their workforce. SMART stands for Specific, Measurable, Achievable, Relevant, and Time-Bound.

SMART KPIs provide clarity in performance expectations and progress. Ultimately, they enable your employees to be successful and your business to flourish.

Specific

The more specific the KPI, the easier it will be to track. Being specific clearly defines expectations and reduces the risk of confusion by either the employee or manager.

EXAMPLE:

Customer service set goals for the amount of phone calls or products sold to new customers.

Measurable

Define what’s being measured. Use a numerical value or percentage to define an expected increase, measure performance or reduction in a particular activity.

EXAMPLE:

100% of new employees complete induction training within 1 month of commencing employment or respond to all external enquiries within 24 hours of being received.

Attainable/Achievable

A SMART KPI should motivate your employee to work hard to attain it, but also needs to be achievable.

EXAMPLE:

    75% customer retention month on month or provide quotes to customers within an hour of request.

Relevant

Every KPI needs to align with your business goals, both short and long term. As a key performance indicator, it should be crucial to achieving your goal.

EXAMPLE:

    Customer satisfaction ratings stay above 80% or achieve a certain percentage increase of market share by end of the year.

Time-Bound

Having a set time frame for KPIs to be completed helps focus the employees to complete the goal. It also makes it easier to track progress and outcomes of the set goals.

EXAMPLE:

    Complete a required certification by the end of the week or increase the number of qualified leads by 25% by the end of the quarter.

By using SMART KPIs to track performance, you can ensure that the efforts to reach your business strategic goals are trackable, while at the same time making sure your employees are working toward their full potential.

Examples of SMART KPIs for employees

Employee KPIs are essential for businesses as they align your employees’ performance with your organisational goals. Employee KPIs also play a crucial role in ensuring employee satisfaction and reducing employee turnover. Here are some smart KPI examples:

  1. Sales per Employee: This metric measures how much revenue each employee generates for your company.
  2. Customer Satisfaction: This metric measures how satisfied customers are with your company’s products or services.
  3. Employee Turnover Rate: This metric measures how many employees leave your company over a given period.
  4. Attendance Rate: This metric measures how often employees appear for work.
  5. Quality of Work: This metric measures how well employees perform their job duties.
  6. Time Management: This metric measures how well employees manage their time.
  7. Teamwork: This metric measures how well employees work together as a team.

Boosting KPI development with performance management software

Performance management software aids in the collection, organisation, and analysis of operational data. As such, it provides a reliable toolkit for creating KPIs that are accurate, relevant, and tactically actionable.

Fostering Informed Decisions

Modern performance management solutions come ingrained with analytics capabilities. These systems offer real-time insights into numerous KPIs, including training effectiveness, employee engagement, and absenteeism rates, thereby offering a broad illustration of the overall performance of an organisation.

By tapping into the data and patterns provided by performance management software:

  • You can proactively pinpoint potential issues and strategic solutions
  • Monitor and boost employee productivity by uncovering potential areas for further training or team-building
  • Automate data collection, mitigating chances of human-induced errors
  • Provide real-time feedback for immediate intervention and corrections

Utilising performance management software can be a revolutionary step in building and managing effective KPIs. As your business embarks on this journey, it can look forward to clearer target tracking, enhanced strategic alignment, and ultimately, enduring success.

ELMO Software is a cloud-based solution that helps thousands of organisations across Australia, New Zealand and the United Kingdom to effectively manage their people, process and pay.ELMO solutions span the entire employee lifecycle from ‘hire to retire’. They can be used together or stand-alone, and are configurable according to an organisation’s unique processes and workflows. Automate and streamline your operations to reduce costs, increase efficiency and bolster productivity. For further information,contact us.

SMART KPIs: How to Develop Effective Goals for Success (2024)

FAQs

SMART KPIs: How to Develop Effective Goals for Success? ›

To reach a specific goal, you must choose KPIs intentionally. The SMART method is an impactful way to ensure you pick good KPIs to track progress toward your objectives. SMART stands for specific, measurable, achievable, relevant, and time-bound.

How to create a SMART goal for KPI? ›

To reach a specific goal, you must choose KPIs intentionally. The SMART method is an impactful way to ensure you pick good KPIs to track progress toward your objectives. SMART stands for specific, measurable, achievable, relevant, and time-bound.

What are KPIs and how can KPIs contribute toward the success of operational plans? ›

Key performance indicators (KPIs) are quantifiable measurements used to gauge a company's overall long-term performance. KPIs specifically help determine a company's strategic, financial, and operational achievements, especially compared to those of other businesses within the same sector.

What is an example of a SMART KPI? ›

SMART KPI examples are KPIs such as “revenue per region per month” or “new customers per quarter”. Iterate and evolve. Over time, see how you or your audience are using the set of KPIs and if you find that certain ones aren't relevant, remove or replace them.

How do you build effective KPIs? ›

How to Develop Sales KPIs
  1. Determine the Key Strategic Objectives. ...
  2. Describe the Intended Results. ...
  3. Understand Alternative Performance Measures. ...
  4. Select the Right Measure(s) For Each Objective. ...
  5. Define Composite Indices as Needed. ...
  6. Set Targets and Thresholds. ...
  7. Define and Document Selected Performance Measures.
May 10, 2021

What is an example of a KPI goal? ›

An example would be, “X% increase in sales.” It adds a change measure to a quantifiable target and is usually measured as a percentage increase in a given period of time. The more specific change measures are, the easier they are to understand.

What is an example of a SMART goal? ›

An example of a SMART-goal statement might look like this: Our goal is to [quantifiable objective] by [timeframe or deadline]. [Key players or teams] will accomplish this goal by [what steps you'll take to achieve the goal]. Accomplishing this goal will [result or benefit].

What are the smart goals indicators? ›

These should be specific, measurable, achievable, relevant, and time-bound. Identify outcomes and outputs: Identify the specific outcomes and outputs that the program or project aims to achieve. These should be measurable and directly related to the overall goals and objectives.

What is KPI and examples? ›

A Key Performance Indicator (KPI) is a measurable target that indicates how individuals or businesses are performing in terms of meeting their goals. Reviewing and evaluating KPIs helps organizations determine whether or not they are on track for hitting their desired objectives.

What is the SMART rule for KPI? ›

Let's break it down. SMART encapsulates five critical criteria that every KPI should adhere to: Specific, Measurable, Achievable, Relevant, and Time-bound.

How to use KPIs to improve performance? ›

Improving Performance With KPIs
  1. Step 1: Consider if your KPIs need targets, and what types of targets will suit.
  2. Step 2: Make sure performance gaps are accurately displayed in your KPI graphs.
  3. Step 3: Have the right kinds of conversations about the KPI results.

How to write a KPIs example? ›

Write a clear objective

This objective should align with your overall business goals and provide a roadmap for what you're trying to achieve. For example, if your business goal is to increase customer retention, your KPI objective could be "to reduce churn rate by 10% in the next quarter."

How will your KPIs help the company achieve its goals? ›

KPIs are measurable objectives that provide directional insight on your company's progress. They can help you track whether you're making the desired progress towards your goals and can also help you determine areas that need improvement.

Are SMART goals the same as KPIs? ›

SMART goals provide the direction and focus for your actions, while KPIs provide the feedback and insight for your improvement. KPIs can be used to measure the progress and outcomes of your SMART goals, and SMART goals can be used to refine and adjust your KPIs.

How to set SMART KPIs for your employees? ›

Write SMART KPIs: The most effective KPIs follow the SMART goal format. Make sure they're Specific, Measurable, Attainable, Realistic and Time-Bound. Plan to iterate: As your business and customers change, you may need to revise your key performance indicators.

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