C
ompanies make or break brand loyalty through customer service—whether through convenience, speed, positive interactions with employees or quick resolution of problems. Doing it well brings customers back again and again.
Forbes’ newest list, Best Customer Service, recognizes the companies that consumers say excel in this area.
Created in partnership with HundredX, a data analytics company focused on customer insights, the ranking derives from a year-long online survey of 201,000 people in the United States who provided 4.2 million ratings on more than 3,000 brands. The top 300 made the list, with The UPS Store, Chick-fil-A and REI leading the way.
“Customer service is one of those areas that has historically been viewed as a cost, but our data shows that there’s an opportunity to view it as an edge,” says Rob Pace, founder and CEO of HundredX. “There’s a massive return on investment when companies focus on things that are probably within their grasp. It just requires a mindset of customer centricity.”
The companies on this inaugural list—in sectors ranging from mail services and tire repair to retail stores and drive-thru restaurants—have done just that.
As with all Forbes lists, companies pay no fee to participate. For questions about this list, please contact listdesk@forbes.com.
FAQs
What company has the best customer service? ›
- #1 Amazon: Self-service is the first step to serving customers.
- #2 Chick-fil-A: Appreciate customers to improve customer satisfaction.
- #3 The Ritz-Carlton: Technology makes it easier to adapt to customer needs.
- #4 Freshworks: Investing in customer relationships improves customer lifecycle.
- Treat customers with respect. ...
- Provide prompt assistance. ...
- Find solutions that actually meet customer needs. ...
- Communicate clearly and concisely. ...
- Be honest when things go wrong. ...
- Focus on customer satisfaction and a sense of care. ...
- Have a positive attitude. ...
- Educate your team members about your business.
- Target.
- Apple.
- Chick-fil-A.
- Costco.
- Best Buy.
- T-Mobile.
- Kohl's.
- Google.
In 2024, customer service is set to transform with the rise of advanced chatbots and user-driven automation. Amidst the technological progress, the authenticity of human-to-human interaction stands out. The industry pivots toward support-driven growth, emphasizing strategies that value the human touch.
Which company has bad customer service? ›Comcast had the lowest customer service scores for both its Internet service and TV service businesses. The rest of the companies in the bottom 10 are Highmark, Time Warner Cable, Coventry Health Care, Charter Communications, Verizon, HSBC, US Airways, and Qwest.
Who is the king of customer service? ›Customer Is King But Customer Service Is God | Great Customer Service.
What are the top 3 of customer service? ›- People-first attitude.
- Problem-solving.
- Personal and professional skills.
Great Customer Service Starts with LEAST
An important aspect of providing customer service is the ability to deal with challenges when they arise. To solve these customer service challenges, remember this acronym: L.E.A.S.T. – Listen, Empathize, Apologize, Solve and Thank.
Essentially, the 3 important qualities of customer service center around three “p”s: professionalism, patience, and a “people-first” attitude. Although customer service varies from customer to customer, as long as you're following these guidelines, you're on the right track.
What is the world's most customer obsessed company? ›Amazon strives to be Earth's most customer-centric company, Earth's best employer, and Earth's safest place to work.
Which fast food chain has the best customer satisfaction? ›
Top five fast food restaurants for customer satisfaction in 2023. When it comes to customer satisfaction, Chick-fil-A ranked No. 1, following closely by Jimmy John's. Chick-fil-A with an 85 satisfaction score, up 2% from last year.
Which supermarket has the best customer satisfaction? ›customer satisfaction survey reveals best and worst UK supermarkets: The annual survey by consumer watchdog, Which? has just been published for 2023 finding that M&S is the favourite supermarket of shoppers overall for the second year running.
What is the trend in customer service in 2025? ›In 2025 and beyond, customer service and support organizations will look markedly different than they do today. As they unlock the power of data and analytics — and automate basic issue resolution tasks — service and support organizations will increasingly predict and even prevent service issues.
What is the customer service strategy in 2024? ›Customer service leaders report that their key priorities for 2024 are improving the customer experience, employing analytics to understand the voice-of-the-customer, and improve operations.
What is customer service in 2024? ›Customer service trends in 2024 are all about meeting your customers where they are, personalizing your interactions and reaching a resolution as efficiently as possible. Today's customers are informed and have high expectations.
Does Amazon have good customer service? ›It's no secret that Amazon has an award-winning customer service team that consistently puts the customer first.
Why is Apple customer service so good? ›There are many products (and features) at an Apple Store. Once they get a customer to start talking about their specific needs, an Apple Store employee is more empowered to provide the best solution for the customer's problems. Ask questions to learn about the customer. Keep the product pitch for later.